DESIGN 2022

Our program will also include the 10th anniversary celebration of the Top Shelf Book Cover Award program, with the winners announced in four categories during the PubU opening session on November 16.

Session One

Books as Brands

What is branding? How should book designers view “packaging design” within a broader branding framework? This session will help you form necessary context around author and book brands within your publishing house and collaborate effectively with your publisher, authors and other team members about important brand building initiatives.

Author
Matt Lehman

Designer and Illustrator, Matt Lehman Studio

Session Two

Design Huddle: Tackling design topics relevant to your teams and workflow

This interactive session will discuss topics that hit on important opportunities, questions, challenges and themes for 2022. Topics include: post-pandemic reboot for design teams, Adobe postscript font issue action steps, model for internships, Effective design briefs, etc.

Author
Kristen Andrews

Creative Director, Hachette Nashville

Author
Torrey Sharp

Owner and Principal, Faceout Studio

Session Three

Practical Creativity (and other oxymorons)

Art and business. Inspiration and deadlines. Passion and criticism. Caffeine and hygiene. Designers face such paradoxes every day. Then we are shown amazing portfolios and told to do likewise. But how? I don’t know, but I’ll tell you what I’ve learned so far. Yogi Berra once said, “when you come to a fork in the road, take it!”. I say when life gives you a dilemma, make dilemmanade. In this session I will give practical advice on how to design killer book covers, and why I still love it after 18 years on the job.

Author
Tim Green

Creative Director, Faceout Studio; Co-owner & Creative Director, Molt Brands

Session Four

Typography: Explore What Makes Type-Driven Designs Effective

In this session we will take an in-depth look at the world of typography and how it pushes the boundaries of visual communication.

Author
Chandler Saunders

Art Director, Passion

Session Five

Right Mind at Work: Finding common ground across generational gaps

If you’re an industry leader and find yourself angry, frustrated, hurt, confused, shocked, and exhausted at relating, communicating, mentoring, leading, building trust, and understanding with younger talent, then this session is for you! If you’re young and find yourself frustrated, tired of not being seen, heard, valued, given more responsibility, then this session is for you!

Regardless of which generation we belong to, it’s easy to rely on our entrenched methodologies that led to any current success -- yet applying those techniques to others fail to achieve our desired results. To become more compassionate, empathetic, transparent, vulnerable, and adaptable requires an incredible amount of energy and time which is often at odds with traditional structures.

In our research of asking executives, managers, senior creatives and young designers, we continue to hear that managers and team members feel lost and confused with each other, which contributes to younger creatives moving on in hopes that that will solve what they’re after. We also believe this is contributing to our cultural discontent, and worse, our disillusionment around life purpose and mission, creating even deeper divides between generations. We can do better!

We will explore all this and more in our session, Right Mind at Work.

Author
José Reyes

Owners/Principals of Metaleap Creative

Author
Nikolle Reyes

Owners/Principals of Metaleap Creative

Session Six

Perfectly Pitched

Even for successful designers, pitching graphic design ideas can be stressful. How do you talk about design work? How do you develop your design vocabulary? How can you use words & storytelling to fill the mental gaps of imagination? Sometimes design doesn’t always speak for itself, even though we think it should. We will dive in and explore ways to develop the skills to walk into a client meeting with confidence and demonstrate the value of your work.

Author
Ashley Spear

Associate Creative Director at 5by5 Agency

Author
Victor Huckabee

Creative Director at 5by5 Agency

Brain Trust Lead

Team Member

Torrey Sharp

Owner and Principal
Faceout Studio

We thank the following companies for their support of the industry and this event:

PREMIUM

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GENERAL

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For more information on sponsoring this event, contact sponsorship@ECPA.org