PubU | ECPA

As sessions and speakers are confirmed, they will be added here.

Colour Management

Friesens Corporation’s PrePress and Colour Expert, Brad Schmidt, walks you through colour management and how to prepare your files for print on either a digital or offset press.

Paul Cibulka

Paul Cibulka has been in the printing industry for over 35 years. He joined Friesens in 2010 as the Great Lakes Region Account Manager serving clients in IL, IN, MI, OH, VA, WV and Washington DC). His clients include self-publishers, indie presses, small businesses, major publishers, and large corporations. They publish books in several categories: Religious, Art & Entertainment, Educational, Children’s, Biography & Memoir, Cookbooks, Classics, University, Museums and Graphic Novels. Paul’s depth and breadth of experience helps him serve clients by developing a printing solution(s) to help them meet their business and publishing needs. As an employee-owner, Paul is committed to the Friesens vision, “We help others share their best story with the world!”.

Brandie Herrell

Brandie Herrell is the Southeast US Sales Executive for Friesens Corporation. Brandie manages publishing accounts throughout AR, KY, TN, GA, SC, and NC. She is a proud single mother of 4 children and lives on the coast of Georgia. Brandie is very involved in her faith and her community, both personally and professionally. She serves on the planning committee and hosts an annual workshop for the Protestant Christian Publishing Association. At home, she is a member of Community Church and serves as a board member at a Christian, re-entry program, Newpoint Partnership, in Brunswick, GA. Brandie brings books to life for ECPA publishers, such as: Harper Collins Christian, Lifeway Christian Resources and Hachette. At Friesens, she has spearheaded our application into and sponsorship of ECPA, because our involvement was very important to her. Brandie feels certain her role in printing Christian titles is her calling and she looks forward to meeting you all at PubU!

Brad Schmidt

Brad Schmidt started working at Friesens Corporation in 1994. He started as a camera operator and has experienced the many changes in Prepress equipment and technology over the last 30 years. His experience and innate ability to connect with customers lead to Brad becoming Friesens Tech Support person in April of 2000. Since then, Brad has fielded thousands of calls and emails from customers on a wide variety of prepress related questions. Since colour management and system calibration have become a critical part of file creation the focus of the tech support calls has shifted somewhat since he started in 2000. Brad has presented at many seminars hosted by Friesens in various regions and is a key presenter at the Book Manufacturing Seminar that Friesens hosts twice annually.

An Overview of U.S. BookScan: The gold standard for POS tracking in the publishing market

Join Brooke Borneman, Senior Director of Client Sales & Insights at Circana Books, for an overview of U.S. BookScan—the gold standard in POS tracking for the publishing market. Go beyond your own data and discover how you can take your publishing insights to the next level by identifying trends and opportunities to grow your business. Brooke will be available throughout the session responding to questions about Circana BookScan data and tools.

Brooke Borneman

Senior Director, Client Sales & Insights – Circana Books

Key factors affecting Christian book discoverability: Supadu Trends Report

Discoverability is essential for helping Christian books reach their intended readers in a crowded marketplace. Supadu’s report examines the key factors that influence the discoverability of Christian books in online and physical marketplaces. The insights reveal that strategic categorization and metadata optimization are essential for connecting books with their target audience. Supadu is the global, leading provider of website and direct-to-consumer eCommerce solutions for trade and academic publishers, and university presses; and part of the Firebrand Group suite of companies.