MASTER CLASSES 2023
Friday, October 27 | 11 am central
Building your D2C community isn't as easy as you think!
Supadu discusses how to effectively grow and engage with your online community; from adding supplemental content; to using your author’s network and knowledge-base; to metadata enrichment; or to simply adding bundles and incentives onto your website. Join Supadu for a lively discussion about building your D2C community.
Friday, October 27 | 11:30 am central
Live Q&A with Supadu CEO
Join Mark Harvie-Watt, CEO, co-founder & Chief Software Architect at Supadu for a live Zoom session.
Friday, October 27 | 12 pm central
Effective eCommerce & increasing D2C sales
We will explore tips for successful eCommerce; how to achieve an easy path to purchase; avoid cart abandonment and measure your successes. We will briefly cover key sales drivers and we will also look to answer some frequently asked questions and dispel any industry myths about this topic.
Friday, November 3 | 10 am central
Step-by-Step Guide to Producing High Quality Audiobooks
If you’re an audiobook consumer, you’ve probably noticed big quality differences in the books you’ve listened to. As you probably know, the large publishers invest heavily in the production of an audiobook by a best-selling author or celebrity. They use a top-quality studio, an experienced voice over artist, along with a director, producer, etc. How can smaller publishers-with smaller budgets--achieve that level of quality without resorting to production budgets that all but guarantee zero profits. This master class provides a step-by-step guide to the production of a high-quality audiobook, from the casting to the narration, through post-production and sound engineering, with concrete examples of each step. And finally we’ll touch upon a distribution option that maximizes your exposure and your revenue. Attending our master class will give you access to special royalty rates through Author's Republic, who offers the largest distribution web on Earth. Once you are able to produce the highest quality audiobooks affordably, and get them distributed to a ravenous global audiobook market, you are ready to take off!
Friday, November 3 | 11 am central
Mastering Metadata Cleanup
We know that metadata is one of the key factors in online book sales, but sometimes the hardest thing is knowing where to start. In this Master Class, Joshua Tallent will walk you through the metadata cleanup process, using tried-and-true best practices and powerful tips and techniques to ensure your work makes an impact. Whether you are new to metadata or a seasoned professional, you will learn something new in this session. Joshua will also share key data Firebrand has collected about products in the marketplace and details you won't see anywhere else.
Friday, November 3 | 12 pm central
Demo: Firebrand Products and Services
Firebrand Technologies has been helping publishers with workflow, metadata, and marketing solutions for more than 35 years. This session will provide you with an overview of our core services, along with some exciting new offerings you won't want to miss. Whether you are in marketing, editorial, production, data management, or another department, this session is for you.
Friday, November 3 | 1 pm central
An Overview of U.S. BookScan: The gold standard for POS tracking in publishing market
Join Brooke Borneman, Client Development Director at Circana Books, for an overview of U.S. BookScan—the gold standard in POS tracking for the publishing market. Go beyond your own data and discover how you can take your publishing insights to the next level and identify new opportunities to grow your business. Brooke will be online during the session to answer questions during chat or respond to your inquiries in the Circana sponsor booth.
Friday, November 3 | 2 pm central
Industry Changes to Inventory Management
It can be challenging to predict book sales and manage inventory. Changes in consumer behavior, inflationary spending, and shifting economies can make it challenging to predict book sales and inventory needs. Publishers are over-inventoried, and it can sometimes take time to be prepared and flexible to ensure success. In the wake of these challenges, publishers should think about the following: How do publishers manage their inventory? How can publishers prepare and create a backup plan for their inventory? How do publishers incorporate virtual inventory into their ordering strategy?
Learn all of this and more from our panel of experts as they discuss industry changes to inventory management, going into detail on: The State of the Industry Today; Virtual Inventory and Its Importance; UK & Europe: Distribution. Publishers are over-inventoried, and it's sometimes difficult to be prepared and flexible to ensure success.
Panelists include: Kelly Gallagher, VP Content Acquisition, Ingram Content Group; Amy Williams, VP Merchandising, Ingram Content Group; Bunmi Western, UK Sales & Marketing Director, Ingram Content Group; Nick Parker, Director, Two Rivers Distribution