MARKETING 2022

Session One

Expanding Marketing Diversity in the Publishing Industry

The Christian publishing industry is identifying the need for diversity, not only in published books, but also in the hiring process, including in marketing departments. After all, what better way to reach diverse audiences than to start with diversity on staff? But we know change is easier said than done. How can companies openly promote and show unity by actively hiring more diverse employees and supporting them with the challenges they face? How can we reach out to and work with POC already doing marketing work in companies of their own?

Author
Edwina Perkins

Manager for Sensitivity Between the Lines, and acquisitions editor for Iron Stream Media and Harambee Press

Session Two

How to use Organic Marketing on TikTok to Raise Consumer Awareness and Build Community

As TikTok and #BookTok continue to grow in popularity, many publishing teams and authors have questions about how to make the most of this booming short-form, stylized video content. This presentation will spotlight some key marketing tactics and answer questions like: What’s the best way to utilize TikTok? What’s the best way to increase engagement using popular TikTok trends? How can TikTok be a driving force for Instagram Reels? How can publishing teams work with authors and their communities to raise awareness for their titles? In this session we’ll uncover how to engage an audience on TikTok for the long run.

Author
Carlisle Russell

Social Media and Influencer Marketing Strategist; HCCP social team lead for D2C channels

Author
Rachael Wing

Fiction Social Media Manager, Bethany House Publishers

Session Three

The Changing Landscape of Publicity, and Why It Still Matters

In today’s rapidly changing environment, publishing is shifting with the times, and publicity must adapt and forecast to meet changing needs. It is increasingly more difficult to find a straight road to success. As a subject she is often asked about, Jeane will discuss the changing landscape of publicity, highlighting how publicity has changed/is changing in today’s market, and why we need to pay attention.

Author
Jeane Burgess

Founder and President of Tall Oak Media

Session Four

What to Expect When They’re Expecting: Marketing with First-Time Authors

Working with debut authors can be an exercise in both blessing and frustration. They know how to write, but they may not realize that putting words to paper is only the first step. How can you break the news to starry-eyed newbies that marketing is a team effort? Let’s talk about setting, managing, and fulfilling marketing expectations with new authors.

Author
Katherine Chappell

Marketing Manager for trade and children’s books at Kregel Publications

Session Five

How to use TikTok as an Advertising Platform

Tik Tok offers various ways of creating advertisements tailored for follower growth and selling products. Learn how to create both. Session will also include audience segmenting via hashtag and behavioral targeting.

Author
Stephanie Chalk

Senior Marketing Manager, HarperCollins Publishers / HarperCollins Focus

Session Six

Web3 Marketing, NFTs, and What Our Jobs Will Look Like in 4 Years

Fifteen years ago, web2 (social media) completely changed the way we do our jobs. With web3 on the horizon, we are once again facing an upheaval in the way we market. This session will provide an introduction to web3, will explain how NFTs might feature in our future, and will tell us how marketing will change in the next few years.

Author
Bob Hutchins

VP of Digital, 5by5 Agency

Brain Trust Leads

Team Member

Bob Gaudet

Vice President of Marketing
Bibles at Zondervan

Team Member

Katherine Chappell

Marketing Manager for trade and children’s books
Kregel Publications

We thank the following companies for their support of the industry and this event:

PREMIUM

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GENERAL

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For more information on sponsoring this event, contact sponsorship@ECPA.org