SESSION ONE
This workshop is designed for authors and thought leaders who want to harness the power of digital tools to deepen their ministry impact and engage with a global audience. In this session, you will understand why partnering with YouVersion and the Bible App, and embracing digital tools can help you expand your reach and connect with people in meaningful ways. If you are a content creator, faith or ministry leader, or a publisher or author and you’re interested in expanding your digital presence, this workshop is for you!
Justin Tarsiuk currently serves as the Director of Partnerships at YouVersion and the Bible App. For 25 years Justin has pastored churches, led ministry and marketplace teams, and helped churches and ministries find success navigating the digital landscape while staying true to their mission.
SESSION TWO
Take your email marketing to the next level! This presentation is designed for marketers looking to leverage industry trends and deliver impactful campaigns. We'll delve into the core principles of email marketing, exploring foundational and creative tactics that drive engagement and results. Whether you're a seasoned pro or just starting out, this session will equip you with the tools and knowledge to create highly effective campaigns. Key Takeaways:
Email Marketing Fundamentals: Learn how to build a targeted list and craft compelling content that converts.
Leveraging AI: Discover how to optimize subject lines and personalize emails for maximum impact.
Regulatory Compliance and Tracking: Understand best practices for staying compliant and measuring your campaign success.
Nicole Weisbrich is a Senior Marketing Manager at HarperCollins Christian Publishing with over a decade of experience in the industry. Currently leading email marketing initiatives within a Marketing Operations team, she strategically guides publishing and marketing teams on digital marketing efforts. She believes that empowering people with knowledge is only half the battle; the other half lies in giving them the resources to apply it effectively.
SESSION THREE
Content First Omnichannel Planning Today’s consumers and business buyers shop across multiple channels and devices and are bombarded with information. Only brands that deliver integrated omnichannel experiences can cut through the clutter. According to recent research by Omnisend, “marketers using three or more channels in any one campaign earned a 494% higher purchase rate than those using a single-channel campaign.” Sounds simple, but digital channels are technically complex. They require channel specific expertise and often purpose-built production tools. Which means that marketers end up planning and working in silos. In a report from the CMO Council and Televerde, organizational silos are listed as the biggest internal challenge to meeting revenue targets.
In this session Patty will walk you through an approach to omnichannel planning that puts the customer’s needs for content first. She’ll share examples, frameworks, and actionable tips for breaking down content silos and gaining more cohesion in your brand’s omnichannel experience. After this session you’ll be able to:
Garner top-down alignment on an integrated approach to marketing planning
Establish an overarching customer-centric content plan
Develop cross-channel content programming
Patty Radford Henderson is a senior marketing strategist, former agency owner, workshop instructor for the Association of National Advertisers, and startup founder who has spent her career helping brands create customer-centric content marketing programs. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis. Patty founded Annum in 2020 to help marketers plan smarter. Annum’s patented integrated marketing planning software brings all campaigns, channels, content, and tactics into one unified calendar view so marketers can identify opportunities and gaps, build more cohesive and compelling omnichannel customer experiences, and drive more revenue.
https://www.linkedin.com/in/pradfordhenderson/
https://www.annumplanning.com/
SESSION FOUR
In this session I would help to outline the many roles an author has in the complete publishing process. Once we acknowledge and recognize the various facets, I could then offer general guidance as to how a marketing professional should have empathy in these situations and the practical steps that they can consider in order to help craft and execute marketing plans.
Maria Eriksen is Vice President of Marketing and Public Relations for Tyndale House Publishers. In her roles at Tyndale, she has worked with authors from all backgrounds – athletes, coaches, journalists, pastors, bloggers, motivational speakers, and more. Maria has marketed NYT bestsellers by people such as NFL superstar Drew Brees; legendary Redskins coach Joe Gibbs; NFL star Kurt Warner, with wife, Brenda; television personality Dr. David Jeremiah; David Platt; Beth Moore, and more. She has delivered marketing expertise for nearly 20 years at Tyndale and draws on her decades of marketing experience in the technology sector, and in both commercial and retail marketing for Benjamin Moore & Co. Maria holds a M.B.A. with a marketing emphasis from Northern Illinois University. In her free time, Maria runs and takes nature hikes, plus she enjoys vintage/antique shopping and healthy cooking.
SESSION FIVE
Explore ways to make your metadata work for you and ensure your titles are discoverable. Plus, learn more about the tools and tips that will help you reach targeted, active and engaged book buying audiences.
Janice Schnell Butler is the Director of Content Solutions at Ingram Content Group, where she brings over 17 years of extensive experience in sales, digital services, distribution, and operations. She oversees a team dedicated to the integrity and discoverability of the millions of Lightning Source and IngramSpark titles available through Ingram’s global markets. She has previously served 2 terms on the Board of Directors for IBPA and currently participates in the BISG AI working group. When not at work, Janice enjoys traveling with her family and attending concerts.
Davina Powell is the Consumer Marketing Services Manager for Ingram Content Group. She is a creative sales and marketing expert who is known for connecting publishers to key audiences. She has spent more than 10 years in the digital marketing space developing new resources that ensure publishers and booksellers marketing budgets are used in a productive way. Excitement about her work and specific interests gets Davina out of the office, presenting and speaking at events and conferences. When not thinking about digital marketing Davina can be found hiking and traveling.
SESSION SIX
This session will explore the current state of social media and the power of social listening to drive engagement and audience understanding. You’ll learn how to analyze social trends, identify target audiences, and measure campaign performance. Practical tips and real-world examples will equip you with the tools to optimize your social media strategy and build stronger connections with your community.
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. The speaking team offers more than 3 decades of combined social and technology experience across all industries, customer sizes, and functionalities.
Principle Solutions Engineer, Sprout Social
Strategic Customer Success Manager, Sprout Social
Strategic Services Consultant, Sprout Social
Senior Strategic Account Executive, Sprout Social
RELATED MASTER CLASSES (ONLINE)
This Focus webinar presentation with James Daunt, CEO of Barnes & Noble, Inc., and interviewed by ECPA president Jeff Crosby, is available to PubU attendees.
Kristen McLean, Executive Director and Primary Industry Analyst for Books & Entertainment at Circana, presented a Trends in Christian Publishing Report on May 1st to Leadership Summit attendees. This presentation will be made available to PubU attendees.
Jerri Helms holds the position of VP of Digital Marketing and Analytics at HarperCollins Christian Publishing and HarperCollins Focus. With over 15 years of experience spearheading digital marketing initiatives at HCCP, she was selected in 2018 to lead their Marketing Operations team. This team serves as the primary marketing advisory group for teams within HCCP and HCF, setting benchmarks for eMail, SEO, digital advertising, social media, and analytics. Additionally, Helms is a member of the SEO Global Counsel for NewsCorp, the parent company of HarperCollins. In her role, she oversees the Marketing Operations and Creative Service teams, supervises Consumer Insights to provide crucial data for publishing teams' decision-making, and manages the Online Optimization Team to ensure optimal SEO practices for publishing projects.
Whitney Walker Alexander serves as the marketing manager for academic books, trade books, and kids books at B&H Publishing, an imprint of Lifeway Christian Resources. Whitney received her BA from The University of Alabama in Communications and is a current MBA student at the University of North Alabama. She is a pastor’s wife to her husband, Mat, and they live in Gadsden, Alabama, with their three children, Wattsie, Ford, and Jim, and their rambunctious dogs, Boyce and Althea. When Whitney isn’t marketing books, she is reading books, making to-do lists, and laughing with her family. You can follow Whitney on Instagram at @whitneywalexander and on LinkedIn at linkedin.com/in/whitneywalkeralexander.
We thank the following companies for their support of the industry and this event:
PREMIUM
GENERAL
For more information on sponsoring this event, contact [email protected]