Session 1

Today and the Future of Evangelicalism: 10 Things You Need to Know about Engaging your Content with Minorities in the United States

Population experts agree that America will shift America from a “majority white” to a “minority white” country by 2045 as the growth of minority groups continues to outpace the growth of majority culture. These shifting demographics promise to reshape the nation culturally, politically, economically, and socially. As the nation grows increasingly diverse, publishers must cultivate new ways of engaging ethnic minorities. In this workshop, Theon Hill, an expert on issues of diversity and inclusion, will explain how these demographic developments impact the evangelical world and offer participants advice on how to best engage ethnic minorities with their content.

Session 2

Master Your Media Messaging - Proven strategies to develop a media-friendly message that convert publicity bookings into sales.

This workshop teaches the essential media training and messaging techniques used by New York Times bestselling authors, world-class experts, politicians and celebrities to turn the media into their best marketing tool. In this high-energy presentation complete with "hot seats" for applying the lessons in real time, marketing and publicity expert Jennifer Willingham will share messaging secrets learned over a 25-year career developing best-selling authors and box office hits.

Session 3

Media panel: Podcasts, Author Interviews, Pitching and More

In this class, you'll hear from a distinguished panel of media on all things book publicity, podcasting, author interviews, and pitching. We'll cover what's most helpful (and not helpful) in a pitch, preparing authors for interviews, the future of podcasts, and your questions. Panelists will take your questions and be available for a meet and greet afterwards. This event is designed for marketers, publicists, and editors.

• Jamie Ivey, Author of If You Only Knew and host of "The Happy Hour" Podcast
• Andrew Osenga, A&R Rep for Integrity Music, former member of Caedmon's Call, and host of "The Pivot Podcast"
• Alli Worthington, Author, Co-founder of Blissdom Conference, and Host of "The Alli Worthington Show" podcast
• Heather MacFadyen, Host of the "Don't Mom Alone" Podcast
• Dawn Rae May, Host of Moody Radio Network's "Dawn in the Morning" show

Session 4

Drive Sales and Reach New Readers with BookBub

Getting your books discovered in today’s crowded marketplace is challenging. Fortunately, BookBub has the tools you need to connect with millions of power readers hungry for their next great book. In his many years at BookBub, Morgan has specialized in helping Christian publishers drive sales and engagement for countless titles, both fiction and nonfiction. In this session, Morgan will discuss BookBub’s latest data and content trends in Christian ebook publishing, and how to use BookBub’s suite of powerful tools to increase visibility, find new fans, boost sales, generate revenue, and hit bestseller lists.

Session 5

Goodreads and the Future of Reader Engagement

For the past decade Goodreads.com has led the charge for online discoverability of books through their community of 90MM passionate readers. In this class, Dave Schroeder and Michele Misiak will be sharing about how we can best guide our authors and book content to connect well with readers and ultimately drive sales. Attendees will also learn about how to use Kindle Notes, effective book giveaways, and “inside details” to engage readers to pick a book, deepen their understanding, and participate in the story.

Session 6

Reader Engagement Q&A Roundtable

In this session, we will discuss the most pressing questions about getting books discovered and shared in light of the shrinking retail footprint; and what we can learn from other industries on engaging customers.

Facilitated by track leaders Dave Schroeder (B&H) and Michele Misiak (Baker) along with other experts in this area.

Session 7

Lessons from Building and Engaging a Community

Lysa TerKeurst will share valuable wisdom about her life, building Proverbs 31 Ministries and engaging hundreds of thousands of followers to lead women deeper into God’s Word. In this class, the attendee will learn how they and their authors can be most effective building their own communities. A Q&A will follow.