DIGITAL MARKETING 2019

Author
Brian Erickson

Co-Founder, King Grizzly

Author
Robb Erickson

Co-Founder, King Grizzly

Session 1

How to Build a Better Website

Hoping to build an effective website or landing page? Join Brian and Robb Erickson (King Grizzly Marketing & Design) as they share 5 key considerations when building a website. From strategy to implementation—this session is jam packed with specific ways to help your next project succeed.

Author
Nick Lee

Art Director at David C Cook

Session 2

Design Thinking & Content Creation

Christian publishing often resembles a game where someone threw away the rules. Things are constantly changing, feedback loops are long, and the old ways of thinking keep returning diminishing results. While not a new discipline—or even meant exclusively for designers—Design Thinking has created an increasing amount of buzz with marketers as a unique methodology for solving the kind of complex problems that confront us every day. Join Nick Lee as he guides you through the framework of Design Thinking, and learn the practical ways this discipline can start paying immediate dividends from UX to content marketing strategy and beyond.

Author
Mark Glesne

Marketing Director,
HarperCollins Christian Publishing

Session 3

The State of Social Media

Social Media is a dynamic, rapidly-changing and increasingly-critical component of any modern business strategy. Keeping up with the ever-evolving platforms can seem daunting, but there are clear shifts taking place and current strategies businesses need to be aware of in order to more effectively leverage the use of these powerful platforms. In this session, we’ll look at the current social media landscape; explore changes taking place with the largest platforms; touch on the future of some of these platforms; and ultimately give you actionable insights to help understand how to focus your social media efforts to connect, engage, and ultimately convert potential and existing audiences.

Author
Jeffrey Kranz

Co-founder, Overthink Group

Session 4

SEO in 2020: What's Changing and What Never Gets Old

How do you get more traffic from Google next year? Have you missed the boat on SEO? Is voice search a looming threat or a waste of sweat? What is "position zero," and is it worth your energy to pursue it? In this talk, you'll get a crash course on how to get more traffic from search engines in 2020. You'll leave with a hype-free understanding of emerging trends, whether or not they affect you, and most importantly, the principles of SEO that will not change in the coming years.

Author
Eric Nevins

Host & Story Curator of Halfway There Podcast and founder of Get Curious Media

Session 5

The Podcasting Puzzle: How to Add the Missing Piece to Your Marketing

Do you feel like everyone has a podcast these days and you’re slowly getting left behind as the audio train leaves the station? In this session, Eric Nevins will help you see the big picture of the audio market, why audio is an asset you do not want to leave on the table, and how to leverage audio in your marketing even if you don’t have a podcast. Whether you are thinking of starting a show or want to learn how to promote using podcasts, this session will fill in the missing piece of your marketing puzzle. Eric is the host and producer of the popular podcast Halfway There Christian Stories.

Author
Joan Begitschke

Chief Marketing Strategist,
Verve Marketing Group

Session 6

Get Inspired to Move Your Backlist: Ideas, Tips, and Techniques for Promoting Backlist

Publishers have a goldmine of backlist inventory in their warehouses—and marketers have precious little time and budget to promote them! Join digital marketing and publishing expert Joan Begitschke for “easy” ways to promote backlist and increase sales. We’ll discuss how to incorporate backlist promotion into the normal course of your digital marketing efforts with specific examples as jump starters for your own inspiration and customization. With a little intentionality and often minimal effort, you’ll be on your way to getting more great titles into customers’ hands.

Author
Lysa TerKeurst

President,
Proverbs 31 Ministries

Session 7

Lessons from Building and Engaging a Community

Lysa TerKeurst will share valuable wisdom about her life, building Proverbs 31 Ministries and engaging hundreds of thousands of followers to lead women deeper into God’s Word. In this class, the attendee will learn how they and their authors can be most effective building their own communities. A Q&A will follow.

Brain Trust Leads

Team Member

JamieLyn Heim

Marketing Manager
David C. Cook

Team Member

Jerri Helms

Sr. Director of Digital Marketing Strategy,
Bibles HarperCollins Christian Publishing Group

We thank the following companies for their support of the industry and this event:

INDUSTRY PARTNERS

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EVENT SPONSORS

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For more information on sponsoring this event, contact sponsorship@ECPA.org