MARKETING TRACK 2023
Mon-Thurs, Oct. 30 to Nov. 2 | 12:00 pm - 12:45 pm central
SESSION ONE: Monday, October 30
The Importance of SEO Keywords for Book Discoverability
In this session we will be exploring how search algorithms work and why we need to do keyword research to boost book discoverability.
Jerri Helms
VP Digital Marketing and Analytics, HarperCollins Christian Publishing and HarperCollins Focus
SESSION TWO: Tuesday, October 31
Targeting Audiences in Social Media Today
We all want to learn the best tips and quick tricks to creating viral social content, but it’s important to slow down and ask ourselves this simple question: “Who is my audience really?” Together we’ll discuss a new framework to discover your brand’s “persona” and take that first step to target your audience more effectively. Learn who you audience is, so you can determine what content they want, and how you can meet their needs.
SESSION THREE: Wednesday, November 1
Effective Podcast Advertising for Marketers
Learn how to expand your audience with podcast advertising. We’ll talk about what makes a podcast ad successful and when it makes sense to utilize them in your marketing.
SESSION FOUR: Wednesday, November 8 at 1 pm central
What Every Editor Wants Every Marketer to Know
Working well with editors and publishers is a must for successful marketing campaigns, but in the world of Zoom screens and emails, a lot can be lost in translation when it comes to expectations. Mary Wiley served as the marketing leader for B&H Publishing Group before moving into the role of Associate Publisher, so she's seen both sides of the argument. Join us as we discuss five things every editor wants you to know that will help you work better together and have more successful marketing plans.
SESSION FIVE: Wednesday, November 1st at 2 pm central
Marketing Professional Meet-Up
Maximize one of the best take-aways of PubU: meeting others in your publishing role. Join other marketers in this networking session over Zoom, to connect and share over the week’s topics and more.
We thank the following companies for their support of the industry and this event:
PREMIUM
GENERAL
For more information on sponsoring this event, contact [email protected]