Likes, Shares, and Retweets: Social Media Strategies for Reader Engagement
People are already talking about your authors, books, and brands on social media. Are you there to listen and talk to them? In this session, digital design and marketing professional Jane Chao will show you how to use social media and other forms of digital communication to create meaningful interactions with your audience. By understanding the roles different channels play (e.g., Facebook vs. Twitter) and combining it with the effective use of analytics, publishers can learn about their audiences while providing them with engaging digital experiences.