PubU | ECPA

To kick off the PubU Online conference, we will gather virtually to celebrate the winners of the Top Shelf Book Cover Award, as they are presented live – and to hear from the PubU Brain Trust lead and our keynote speaker, digital marketing expert and SVP at HarperCollins Christian, Jerri Helms on Why Curiosity Matters More in the AI Age.

Beyond the Algorithm: Why Curiosity Matters More in the AI Age

In a world where AI is great at crunching information and creating content, the real superpower for us as publishing professionals is our ability to ask, ‘What if?’ Curiosity helps us break out of routines, stretch our understanding and find solutions that AI can’t dream up (yet!). This keynote is meant to inspire you to tap into that natural curiosity and open your mind to think critically, keep your work meaningful, creative, and unmistakably human.

Jerri Helms

Jerri Helms is the Senior Vice President of Marketing at HarperCollins Christian Publishing (HCCP), where she leverages over 15 years of extensive experience in digital marketing strategies. A regular speaker at industry conferences, Jerri has delivered engaging presentations at numerous Digital Summit events. Her sessions highlight her expertise in the intersection of artificial intelligence and advanced SEO techniques for maximizing digital visibility and audience engagement. Additionally, she has contributed valuable insights as a panelist in high-profile discussions, such as "AI and Re-shaping Marketing" during the DMWF Expo North America. Since 2018, Jerri has provided strategic leadership to HCCP's Marketing Operations team, guiding key initiatives across various digital marketing areas. Her responsibilities also include overseeing the Consumer Insights team, driving data-informed decisions to shape publishing strategies, and managing the Online Optimization Team, championing consistent SEO and metadata best practices company-wide. Furthermore, Jerri serves on the SEO Global Council at NewsCorp, the parent company of HarperCollins.

Announcing the Winners and Celebrating Design Excellence in Christian Publishing

The Top Shelf Book Cover Awards recognize design excellence in Christian publishing in four categories: Fiction, NonFiction, Bibles, Children. This webcast will honor the important role of design and present the year's best designs in each of these categories. More information at TopShelfAward.org.

OPENING SESSION

Friday, October 31 at 10 am central

Beyond the Algorithm: Why Curiosity Matters More in the AI Age

Jerri Helms

Announcing the Winners and Celebrating Design Excellence in Christian Publishing