DESIGN TRACK 2023

Friday, November 10

SESSION ONE | 10 am central


What is Excellence?


What is “excellence”? How can we define it? What drives a process to be excellent? Come join us as we look at how the Tyndale Design team has defined excellence and is building a language to engage in excellent habits through our everyday work. The specifics will apply to any creative team, and the overall concepts can apply to every team looking for ways to define and engage in excellent habits.


Author
Lindsey Bergsma

Book Designer, Tyndale House Publishers

Author
Dean H. Renninger

Senior Art Director, Tyndale House Publishers

SESSION TWO | 11 am central


Design as a Service


We as designers possess the opportunity to empathize with the needs and desires of our audience, allowing us to create solutions that genuinely address concerns. By prioritizing user-centric approaches and being servant-minded, we can make connections that lead to more impactful and meaningful designs. Through real-world examples and practical strategies, Micah illustrates how embracing empathy, collaboration, and iterative design processes can lead to excellent results for users and businesses.


Author
Micah Lanier

Designer, Crossway Books

SESSION THREE | 12 noon central


Unrelenting Attention: Pursuing Artistic Integrity from Concept to Completion


We have a Biblical imperative to strive for excellence. But in the process of bringing a book to market, our efforts can be thwarted in countless ways. A comprehensive marriage of strategy, craft, and care will save us from cliché imagery and poor execution and put us in good stead as we carry our message to the reader.


Author
Jade Novak

Art Director and Design Team Leader, B&H Publishing

Author
Stephen Crotts

Illustrator, Printmaker, Designer

SESSION FOUR | 1 pm central


Design Professional Meet-Up


Maximize one of the best take-aways of PubU: meeting others in your publishing role. Join other book designers in this networking session over Zoom, to connect and share over the day’s topics and more.


Author
Dean Renninger

Senior Art Director, Tyndale House Publishers

SESSION FIVE | 2 pm central


Top Shelf Book Cover Awards webcast


Celebrating the year’s best industry book covers in Bibles, NonFiction, Fiction, and Children – this webcast will present the winners in each category of the Top Shelf Book Cover Award – while honoring the value of design excellence in Christian book publishing. TopShelfAward.org


We thank the following companies for their support of the industry and this event:

PREMIUM

client
client
client
client
client

GENERAL

client
client
client
client

For more information on sponsoring this event, contact [email protected]