SCHEDULE

October 13-14, 2016
2 PM to 2 PM

Thursday

  • 1:00 PM  Registration Opens

    1:00 PM  Networking Reception sponsored by Nord Compo

    2:00 PM  Welcome and Opening Session | Ken Wytsma

    2:45 PM  Top Shelf Design Winners Ceremony

    3:15 PM  Community Session 1

    4:00 PM  Community Session 2

    4:45 PM  Networking Mixer in the Lantern Lounge sponsored by Nielsen

    5:15 PM  Dinner sponsored by FrontGate Media

    6:15 PM  Plenary Session | Michael Covington

    7:45 PM  Sessions close

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Friday

  •   7:30 AM  Registration and Coffee Bar

      8:30 AM  Community Session 3

      9:15 AM  Community Session 4

    10:00 AM  Break sponsored by Nord Compo

    10:30 AM  Community Session 5

    11:15 AM  Community Session 6

    12:00 PM  Lunch sponsored by Christianity Today

      1:15 PM  Closing Session | Ken Wytsma

      2:00 PM  PUBu adjourns

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Session Schedule

  • MARKETING

    Session 1 | Thurs 3:15 PM  Books Marketing Themselves

    Session 2 | Thurs 4:00 PM  Marketing to Friends, Not Strangers

    Session 3 | Fri 8:30 AM  How to Get on Google's Front Page

    Session 4 | Fri 9:15 AM  Selling Books on Facebook

    Session 5 | Fri 10:30 AM  A Marketer's Toolbox

    Session 6 | Fri 11:15 AM  Effective Marketing Copy

  • EDITORIAL

    Session 1 | Thurs 3:15 PM  What Authors Want to Say to Their Editor

    Session 2 | Thurs 4:00 PM  Helping Your Authors Find a Fresh Voice

    Session 3 | Fri 8:30 AM  Significance of Books in a World of Tweets

    Session 4 | Fri 9:15 AM  Diversity and Inclusion: Process Over Programs

    Session 5 | Fri 10:30 AM  Diversity and Inclusion: Voices of Change

    Session 6 | Fri 11:15 AM  How to Sell Your Proposal to Your Team

  • DESIGN

    Session 1 | Thurs 3:15 PM  The Book Cover Design Approval Process

    Session 2 | Thurs 4:00 PM  Cover Confessions

    Session 3 | Fri 8:30 AM  The Role of Good Design in Selling More Books

    Session 4 | Fri 9:15 AM  Art History and Its Contemporary Relevance

    Session 5 | Fri 10:30 AM  The Art of Client Care

    Session 6 | Fri 11:15 AM  Creative Q&A

  • READER ENGAGEMENT

    Session 1 | Thurs 3:15 PM  Social Media Strategies for Reader Engagement

    Session 2 | Thurs 4:00 PM  Using Podcasts for Reader Engagement

    Session 3 | Fri 8:30 AM  New Technologies to Engage Directly with Your Readers

    Session 4 | Fri 9:15 AM  What Makes for a Life-Changing Book?

    Session 5 | Fri 10:30 AM  What You Can Learn from Magazines About Reader Engagement

    Session 6 | Fri 11:15 AM  An Author's Perspective on Engaging Readers

  • DATA, DELIVERY, & WORKFLOW

    Session 1 | Thurs 3:15 PM  Become a Data Ninja—Creating a Smart Data Strategy

    Session 2 | Thurs 4:00 PM  Creating and Managing High-Quality Metadata

    Session 3 | Fri 8:30 AM  Practical Techniques to See Your Customers Differently

    Session 4 | Fri 9:15 AM  Making Projections Meaningful

    Session 5 | Fri 10:30 AM  Integrating Digital Book Production into Your Existing InDesign Workflow

    Session 6 | Fri 11:15 AM  Printer Panel: Developments and Trends

We thank the following companies for their support of the industry and this event:

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For more information on sponsoring this event, contact sponsorship@ECPA.org