DATA, DELIVERY, & WORKFLOW

Sessions designed for production managers, content managers, and analysts, with overlap into audience targeting and marketing support.

This year's sessions will push publishers to consider how data affects their processes, with a deep focus on new and innovative ways to use data for better strategic content creation and production. Sessions will explore a variety of data sources publishers can use, metadata management tips, audience discovery, and other data-related issues. Additional sessions will feature a printer panel diving into the latest print issues, a Q&A forum, ebook development, and accessibility opportunities. While this track is designed for those in production and content management, those interested in strategic marketing may also find several of these sessions relevant.


Author
Kristen McLean

Director of New Business Development, Nielsen Book

Session 1

Become a Data Ninja—An Introduction to Creating a Smart Data Strategy for Your Business

These days, there is no shortage of data to help you understand your market—both inside and outside of your business. But sometimes it’s difficult to figure out what you have, and how to work with it in a way that will help you work smarter and solve real problems in your day to day workflow. In this session we’ll start with an quick orientation to the types of data which are mission critical—Metadata, Consumer Insights, and Business Metrics—how they can be used at key points of the content creation & production process, and get attendees into a flexible mindset so they can evaluate hidden sources of business-building information that may be hiding in plain sight.

Author
Joshua Tallent

Director of Outreach & Education,
Firebrand Technologies

Session 2

Creating and Managing High-Quality Metadata

One of the most important sources of data in publishing is the book metadata publishers collect internally and send out to their trading partners. This area is always ripe for increases in efficiency and quality, but publishers seem to be in a constant struggle for the time and resources to make the necessary changes to their infrastructure. In this session, Joshua will explain the best practices that lead to high-quality metadata, and give you some tips on how to bring more efficiencies to your metadata management. Great for: Production, Marketing.

Author
Kristen McLean

Director of New Business Development, Nielsen Book

Session 3

Three Views: Practical Techniques to See Your Customers Differently

When you really understand your customers—who they are, where they are, and what they do—you can make much smarter decisions at all levels of the business, but figuring out how to get good views quickly and affordably can seem impossible. In this session, Nielsen’s Kristen McLean will explain the how-to of creating three practical views—Mapping Likely Markets, Pricing Analysis, and Hacking Fan Demographics—that you can create yourself with 30 minutes and readily accessible data resources. Great for: Editorial, Production, Sales, Marketing.

Author
Melissa Swierenga

Market Research & Sales Analyst

Author
Marty Schoenleber

eCommerce and Sales Analytics Manager

Session 4

Making Projections Meaningful

Whether you’re an established or a beginning publisher, forecasts impact your sales, expenses and acquisitions. In this session, Melissa Swierenga and Marty Schoenleber will inform how to use metadata alongside head-knowledge to create more accurate sales projections, give helpful tips for implementing similar practices, and provide quantifiable value prior to the publication of a book. Learn how IVP improved projection accuracy by over 130%, and how you can do the same.

Author
Sean Harrison

President and Founder,
Black Earth Group

Session 5

Integrating Digital Book Production into Your Existing InDesign Workflow

Digital book production is usually done separately from print production. This means that every digital format—EPUB, Kindle .mobi, App data package, web content—has to be created separately, and becomes yet another product to maintain. In short, digital is alienated from print. What would it mean if the digital versions of a product could be created automatically from the print version? Peace, harmony, and unity? Perhaps, but at least we could cut down on frustration, tedium, and mistakes.

In this practical workshop, we will lay out the path to integrate digital book production into the existing print production workflow. There are several milestones that we will examine on this path, including:

  • Preparing the InDesign book interior for digital production. Topics include:
    • Styles, not overrides
    • Bookmarks for document structure
    • Linked tables of contents
    • Dynamic endnotes using cross-references
    • Conditions to differentiate digital content from print content
    • Linked indexes
    • Image handling
  • Creating digital covers and other images
  • Curating the book files as a “living source” for both print and digital products

This will be a practical, hands-on workshop with worked examples and time for discussion. Those who attend will come away with an understanding of the path, and some tools to help begin the process of creating an integrated print-digital workflow.

Author
Moderated by Pete Larson

Owner and President,
Bethany Press International

Session 6

Printer Panel: Developments and Trends

This session will explore and discuss new and interesting developments and trends in the printing side of the industry and what they mean to publishers. Featuring a panel of ECPA members who support Christian publishing, topics will include tips on selecting a print partner, effective working relationships, emerging technologies, paper market updates, and more. We’ll also leave plenty of time for publishers to introduce other topics and questions they would like addressed.

In addition to the new or updated information the attendees will receive, our goal is also to provide a venue for attendees to network and learn from each other’s practices and processes.

Panel includes print professionals from Ingram, Seaway Printing, Twin Rivers Paper, Color House Graphics, and Dickinson Press.

Moderated by Pete Larson (Owner and President, Bethany Press International), panelists include: Brad Carey (Seaway Printing), Rob Clements (Senior Key Account Manager, Ingram Content Group), Phil Knight (General Manager, Color House Graphics, Inc.), Paul LaCroix (Twin Rivers Paper Company), and Terry Musclow (Business Development Manager, Dickinson Press).

Author   Author   Author   Author   Author

Sessions developed by:

Team Member

Kristen McLean

Director of New Business Development,
Nielsen Book

Team Member

Joshua Tallent

Director of Outreach & Education,
Firebrand Technologies

We thank the following companies for their support of the industry and this event:

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For more information on sponsoring this event, contact sponsorship@ECPA.org