DESIGN

Sessions designed for designers, art directors, creative directors, as well as editorial, marketing, and publishers.

Innovative, effective design is pivotal to the success of a book. The design track sessions will explore how designers and publishing professionals can effectively collaborate to create attention-grabbing design, how to stay creatively inspired and fresh, leverage marketing insight to successfully reach consumers, and other practical creative advice to apply no matter what area of the business you are in.


Author
Cindy Kiple

Art Director, InterVarsity Press

Author
David Fassett

Senior Designer, InterVarsity Press

Session 1

What Doesn't Kill You Makes You Stronger: A Discussion About the Book Cover Design Approval Process

An open discussion about the book cover approval process and how different publishers approach it and maximize the impact of design choices. We will have a time of conversation and sharing about what works well and what might be improved in the process.

Author
Erik Peterson

Creative Director, Moody Publishers

Author
Cindy Kiple

Art Director, InterVarsity Press

Author
Dean Renninger

Senior Art Director, Tyndale House Publishers

Session 2

Cover Confession

Three designers bravely confess about the book covers they wish were not in their portfolio and, looking back, what they would have done differently to avoid the shame. A light-hearted, personal look at the joys and trials of honing your craft.

Author
Jeff Crosby

Publisher of InterVarsity Press

Author
Laura Bartlett

Academic Line Manager,
Kregel Publications

Session 3

The Role of Good Design in Selling More Books

What is the role of good design in marketing campaigns? How does good design increase visibility, interaction, and verifiable outcomes? How do you build brand awareness through design across marketing platforms in today’s ever-changing digital marketing landscapes?

Author
Ken Wytsma

Author of Create vs. Copy, president of Kilns College, pastor, and founder of The Justice Conference

Session 4

Art History and Its Contemporary Relevance

In this unique presentation and guided discussion, attendees will interact around five important works in Art History and draw out contemporary relevance to the practice of faith and the pursuit of industry excellence. If you love history, are a verbal learner, or are looking for fresh inspiration in the Christian Publishing marketplace, this session is for you.

Author
Josh Feit

Owner and Creative Director, Evangela Creative

Session 5

The Art of Client Care

Maintaining strong client relationships is about more than just the deliverables. Client care is a nuanced art form, and your design shop’s success depends on your mastery of it. In this session, get quality tips and ideas for building trust and encouraging loyalty with your clients.

Session 6

Creative Q&A

An open-ended conversation among the industry's design community addressing specific questions that are generated throughout the conference. Questions will be taken from attendees throughout the question and pitched to a panel of designers to solicit conversation on pressing topics.

Panelists include: Josh Dennis (Senior Vice President of Creative, Crossway); David Fassett, (Senior Designer, InterVarsity Press); Erik Peterson (Creative Director, Moody Publishers); Kristen Ingebretson (Senior Art Director, HarperCollins Christian Publishing).

Author   Author   Author   Author

Sessions developed by:

Team Member

Kristen Ingebretson

Senior Art Director,
HarperCollins Christian

Team Member

Erik Peterson

Creative Director,
Moody Publishers

We thank the following companies for their support of the industry and this event:

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For more information on sponsoring this event, contact sponsorship@ECPA.org