Design + Marketing = LOVE: Creating Collaborative and Dynamic Relationships that Strengthen your Teams and Products
It’s a common dynamic found in many, if not all organizations; The Marketers don’t feel like the Designers are “getting it” on a given project, and the Designers are frustrated because the Marketers aren’t “giving them what they need” so they can hit the enigmatic target. When this breakdown of communication happens, frustration can build, tempers can flair, and in the end, your projects and relationships suffer. But it can be different.
In this session, you will hear the story of an organization on the move from segmented to collaborative. We will discuss what has worked, what hasn’t, and how our customers (both internal and external) are benefiting from the process. We will also explore simple steps that Designers can take to improve communication and collaboration.