READER ENGAGEMENT 2018

These sessions will be focused on topics surrounding optimizing reader engagement such as audience, influence, social listening, customer journey and why these are important to understand no matter what your role in publishing. Reader engagement sessions will offer broad appeal to marketers, editors, designers and anyone who is part of a publishing workflow.


Author
Stacey Altemari

Consumer Insight at HarperCollins Christian Publishing

Author
Mike Chavarria

Director of Business Development, SoapBoxSample

Author
Anthony Bean

Senior Account Executive, SoapBoxSample

Session 1

A new chapter in understanding readers: Getting to know your readership by exploring various ways of reaching them through new and innovative online research tools and techniques

Understanding your readership can lead to new audiences. In this session you will learn how the latest innovative online research tools can maximize your impact and expand reach.

Author
Franklin Goldberg

Senior Director of Marketing,
HarperCollins Christian Publishing

Session 2

First Steps in Customer Journey Mapping

Franklin is a Journey Mapping enthusiast with 20 years’ experience optimizing customer experiences in publishing, software, ecommerce, and retail sectors. His team at HCCP uses comprehensive Journey Mapping strategies on all product launch campaigns. This method has created exponential growth in customer engagement and it enables the team to raise the bar with every campaign. Franklin shares accessible, easy-to-apply tips and case studies on his blog, JourneyMappingWorks.com.

Author
Christopher Hudson

President, Hudson Bible and Partner, Peachtree Editorial Services

Session 3

Case Studies in Consumer Engagement

In this session we will explore how to successfully engage customers on their terms before, during, and after a book's publication. Discussion topics will include bypassing Amazon, creating buzz, using blogs, building email lists, recruiting street teams, engaging Facebook, generating reviews, hosting giveaways, and learning from successful self-publishers.

Author
Jolene Barto

HarperCollins Christian Publishing,
Audio Sales

Session 4

Listen up! How Readers are Becoming Listeners with the Rise of Audiobooks

Jolene Barto is Audio Sales Marketing Manager at HarperCollins Christian Publishing, where she works alongside publishing teams to market over 300 audiobook titles per year. She has worked on campaigns for numerous New York Times bestselling authors’ audiobooks, such as Max Lucado, Lysa TerKeurst, and Rachel Hollis.

Author
Stacy Kennedy

Digital Marketing Strategist,
Red Bird Social

Session 5

Social Media Strategies That Increase Reader Engagement

Helping authors, musicians, non profits, and small business owners stay focused on what makes them tick while leveraging the power of social media marketing is Stacy’s great passion. What started out as a love of being social on social media turned itself into a profession in 2010 when she experienced the power of digital media and how it could be leveraged as a megaphone that helped exponentially grow her clients’ businesses. The ever-changing digital marketing landscape continues it’s fast-paced trajectory since her days managing the social media for Love and Respect Ministries, FaithGateway, ChurchSource, Study Gateway, and HarperCollins Christian Publishing, and keeping up with the newest trends is what floats her boat! Since no single approach is right for every client, Stacy enjoys working with clients to develop and execute strategy around sales funnels, lead generation and content creation to tie the business goals in with their social media goals.

Author
Jessica Penick

Content Partnership Manager,
YouVersion Bible App

Session 6

YouVersion Bible App: Content Partnerships

Jess works for the YouVersion Bible App as the Content Partnership Manager. Already installed on over 300 million unique devices all over the world, the Bible App offers a free Bible experience for smartphones, tablets, and online at Bible.com. YouVersion partners with ministries, publishers, and organizations who develop content for one of the app’s most popular features – Bible Plans- designed to help people study, understand, meditate on, and apply biblical truth to their lives. With over 900 Content Partners and nearly 5,500 Plans, Jess develops relationships with YouVersion’s partners and identifies ways the YouVersion community engages with scripture.

Author
Jeffrey Kranz

Co-founder, Overthink Group

Session 7

SEO and the Bible: 3 Practical Ways to Engage Millions of Curious Readers Online

Jeffrey runs Overthink Group, a content marketing and strategy agency. He's been marketing to Christian audiences since 2010, and combines his obsessions with the Bible and education to help publishers, ministries, church extension funds, and software companies engage their audiences.

Brain Trust Lead

Team Member

Jerri Helms

Sr. Director of Digital Marketing Strategy, Bibles
HarperCollins Christian Publishing Group

We thank the following companies for their support of the industry and this event:

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For more information on sponsoring this event, contact sponsorship@ECPA.org